martes, 9 de junio de 2009

Dear all,
Welcome to our blog. I will keep in touch with you three times a week on the same days we usually have our lessons. All the posts will be linked to the topic of our new unit (LEADING A HEALTHY AND AN UNHEALTHY LIFE).

VIDEO
Our first post will be a video-based task. I would like you to watch this excerpt from the film SUPERSIZE ME! and to post a message in the "comments" section including:
a) an overall opinion on the topic / something that might have called your attention / something which you did not know and found interesting, etc.
b) a comment on whether you would do an experiment like this or not and why.


READING

READ THE FOLLOWING TEXT AND DO THE TASKS BELOW

The Man Who Destroyed Meal Times
Fri, Jan 18 2007

Richard McDonald, who founded the McDonald's restaurant chain, died in 1998 but as long as our civilization survives he will never be forgotten. The golden arches he invented seem to infest the planet like a bright yellow plague. On American highways where once there were spectacular views stretching to the horizon, the landscape is now dominated by fluorescent plastic letter Ms, the height of four-storey buildings.
McDonald's restaurants are impossible to ignore. They are found in over 96 countries, including a vegetarian version in non-beef-eating India. Last year the chain's busiest restaurant was the Moscow McDonald's in Pushkin square.
It is widely thought that the restaurant's opening there, in the 1980s, was largely responsible for introducing capitalism to the old Soviet Union. This year a new McDonald's will be opened somewhere in the world every three hours. The company is obviously aiming for world domination, and is destroying traditional eating habits wherever it goes. In Japan the arrival of McDonald's has even overcome the traditional taboo about eating with your fingers while standing up, which was always regarded as bad manners.
Richard McDonald's has taken his place among the people who have shaped the modern world and lifestyle -- every day 32 million people worldwide eat a "Big-Mac". But he has altered far more than just our eating habits and skyline. His fast-food chain has fundamentally changed human behavior in every country that has been "McColonised", and it is argued that this is responsible for causing obesity among millions of its customers through the easy availability of a cheap 500-calorie meal with an above average fat content.
It all began in 1948 in San Bernardino, California. In the post-war "Baby-Boom" American families were becoming increasingly concerned about value for money. Richard "Dick" McDonald's was a quiet, thoughtful man, who had already earned himself a reputation as a marketing genius-he invented drive-in laundries and was the first person to use neon signs to advertise. Richard and his brother had the idea of feeding people quickly and cheaply from a simple, fixed menu without making them get out of their Chevrolets. And so McDonald's, and the concept of "Fast-Food", was born. The company expanded quickly and in 1955 the McDonald's brothers sold their 25 restaurants, although Richard continued as a consultant until the seventies.
In the 50s and 60s, before McDonald's restaurants took over mealtimes, the "dinner", the traditional American restaurant, had been considered king. American families used to go to their local dinner to eat freshly made food in a relaxed atmosphere, and to chat to friends and neighbors. This "Golden Age" was destroyed by the golden M restaurants and the new concept of fast food which has helped to create today's society where people don't even know their neighbors and are so suspicious of strangers. It is perhaps no coincidence that several of America's worst mass murders have taken place in McDonald's.
The stuff at McDonald's are all taught at the McDonald's university, set up by Richard McDonald to maintain high standards in his restaurants. It emphasizes how the company is "One big family" (but with strict rules-e.g. nobody can 'wear vulgar nail polish'). This model has been borrowed by numerous other companies from Ford to Microsoft, and is said to have spread American values worldwide more effectively than any other US export.
With his system Richard McDonald has given us faster food but this has arguably created a demand for everything else to be faster too. Modern society has become impatient and easily frustrated. Above all Richard McDonald created an unstoppable monster that gave birth to the phrase "Junk food". The world will never recover the innocence it lost when it first tasted a "Big-Mac".
http://www.notelay.com/articles/people/richard_mcdonald/

TRUE OR FALSE

1. People in India do not eat at Mc Donald's because they do not eat meat.

2. A new Mc Donald's is opened in the USA every three hours.

3. According to the author of the article, people are fat fundamentally because of Mc Donald's.

4. They invented fast food to make people get our of their cars and enjoy their meals.

5. Mc Donald's has created a society where people don't know and, therefore, don't trust each other.

(THE KEY TO THIS TASK WILL BE PUBLISHED ON FRIDAY)

WRITING

2. Choose ONE of the following topics and write an essay. Remember to use appropriate connectivity and to express your ideas clearly.

A.-
“Modern society has become impatient and easily frustrated”. Explain whether you agree or disagree with this statement. Give reasons for your position. Provide examples.

B.-
“The company is obviously aiming for world domination”. Explain whether you agree or disagree with this statement. Give reasons for your position. What other forms of colonization do you know? Discuss.

(YOU CAN SEND THE ANSWER TO THIS TASK BY E-MAIL FOR CORRECTION)

6 comentarios:

  1. Go Burger KIng!

    I`m not agree with junk food, but I don`t think that once a week will hurt you...

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  2. I agree with Román ... Burguer King is better.Ja.
    Really,I think that what the movie shows is one of the most harmful consequences of the cultural changes.
    I`d like to see all the movie, it caught my attention. :)

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  3. The topic is very interesting. I saw the movie and I think that it's good because shows you what really lies behind a "simple hamburger".

    I wouldn't do an experiment like this because is bad for your health.

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  4. First of all hi!,i'm sorry i forgot all about this blog, and somebody remind me of this recently.
    about the text i work for mc donalds and i don't recomend it at all, i saw the meat, and i've cooked it and it's extrange, the place where they cook it are also extrange and they have a million rules, when i started to work for the company i had to study a book about the security of the food but also about the machines where those are cooked i think that the security it's ok but i heat the machine they use for cook,the food can't be eaten if 10 minutes has pased because that is when the temperature slow down and some germs activate.

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  5. Este comentario ha sido eliminado por el autor.

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  6. this is Lucia Carrio from a friend's account

    Wo, I completely forgot about this, sorry!
    Regarding the video, I think eating at McDonald's it's bad for your health only if you do it constantly. I once heard that everything is poisonous according to the amount of it you take (f.e., you could die if you drink too much water). Therefore, if you don't go to McDonald's like a freak of nature, you'll be fine.

    And I would totally do this experiment. However, I think I'd chicken out once the throwing up begun.

    I'll send you the other tasks later, see you !

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